Brand collaboration ideas
Media Production
Videos convert and strengthen your brand’s identity. But media production is pricey. Share the costs with co-branded storytelling to engage audiences with shareable content.
Join the Branduo network to collaborate with strategic brands and run co-marketing campaigns with brand partners.
The Ultimate Social Content
Your social feed is a content-hungry beast. We all know scroll-stopping videos and pro-level photos are what build a brand, but let’s be real: full-scale production is expensive. Hiring a videographer, models, and a studio for a single day can break the entire quarter’s marketing budget.
So, why foot the entire bill?
Teaming up with a stratic brand on Branduo is the ultimate growth hack. You’re not just splitting the costs of the shoot—you’re co-creating a richer story, doubling your creative firepower, and getting your content in front of a whole new, relevant audience.
Production Plays That Just Make Sense
- The Shared Lifestyle Shoot: A fashion brand and a sunglass brand split a full-day studio shoot. Result: A massive, professional asset library for both of their websites, ads, and socials for half the price.
- The “How-To” Video: A skincare brand and a wellness brand create a “Perfect Morning Routine” video. Result: An authentic, shareable piece of content that provides real value and positions both as experts.
- The Co-Branded “Story”: A kitchenware brand and a subscription meal brand team up to film a “Perfect Holiday Recipe” video. Result: A natural, high-value-add collaboration that feels like a discovery, not an ad.
Pro Tip
Work with an influencer who can also share the content on their channels to increase your reach for the campaign. Split the influencer cost with your brand partners.
Your 4-Step Production Plan
- Find Your Visual Twin: Don’t just partner with anyone. Leverage the Branduo app to discover a brand that matches your aesthetic and audience. The content must feel native and authentic for both brands. And if it makes sense, recruit more brands into the collab to increase your reach and lower the split costs even more.
- Build the Vibe: Before you hire anyone, get 100% aligned on the creative vision. Create a shared moodboard for the look, feel, and a “shot list” of final deliverables (e.g., “1x 60s hero video, 3x 15s Reels, 50+ photos”).
- Split the Bill & The Work: Get a simple agreement in writing. Clearly define the budget and who is responsible for what. One brand can handle booking the crew, while the other manages the location and models.
- Launch & Tag: Use the Branduo collab tools to communicate and get all the assets and coordinate your launch. Promote the content on all channels and tag each other everywhere. You just doubled your content and your reach for half the cost.
