A brand collaboration is a campaign two eCommerce brands run together so each one reaches the other's customers. These are the 14 formats brands run most often on Branduo, each with the steps, the checklist, and the template you need to launch it.
A social giveaway collab is a prize draw two or more eCommerce brands run together. Each brand contributes product to one bundle, then promotes a single entry page to its own followers and list. Entrants usually opt in to every participating brand, so each partner gains reach and subscribers it did not have to buy.
An email and SMS collab is a swap: each brand sends a dedicated message introducing the other to its own subscribers, usually with an exclusive offer. No list is ever transferred, so it stays compliant. Both brands agree the segment, the send date, the creative, and the offer so the reach each side delivers is comparable.
Co-funding influencers means two complementary brands split the cost of one creator campaign. The creator features both products in a single authentic story, each brand pays part of the fee, and both get usage rights to the content. It halves the cost of testing a creator and makes the brief more natural than a solo product placement.
A gift with purchase collab uses a partner's product as the free gift. Customers who spend above a threshold receive a full size or sample item from the partner brand. The host brand raises average order value without discounting, and the partner gets its product into the hands of a buyer who has already proven they spend.
A post-purchase promo places a partner's offer in the moment right after checkout, on the thank you page, in the confirmation email, or as a one-click add on. The customer has already bought, so the recommendation costs no conversion risk on the original order and lands while attention and trust are at their highest.
An AEO and SEO content collab is a piece of content two brands create and publish together, then cross-post and link between their sites. Each brand earns a credible mention and a backlink from a real business in an adjacent category, which is a signal both search engines and answer engines weigh when deciding who to cite.
A shared mailer is one direct mail piece carrying offers from several complementary brands, with the print and postage split between them. Each brand pays a fraction of a solo mailer while the recipient gets a curated set of relevant offers, which tends to hold attention longer than a single brand postcard.
A packaging insert collab puts each brand's card, sample, or QR offer inside the other brand's outbound orders. It reaches a customer at unboxing, when a real purchase has just arrived and attention is high. The cost is print plus a slot in the box, which makes it one of the cheapest partner channels to test.
A shared media production is one shoot funded by two complementary brands. Both products appear in a single customer story, crew, studio, and talent costs are split, and each brand leaves with a full library of photo and video it can use across ads, product pages, email, and organic social.
A gift bundle collab combines products from two or more brands into one curated offer sold at a single price. It raises order value, makes gifting easier for the customer, and puts each brand's product into a purchase the other brand drove. Bundles work hardest in Q4 and around gifting occasions.
A co-branded product is a limited edition item, flavour, kit, or colourway created by two brands together and sold under both names. It is the deepest collab format and the slowest, since it involves sourcing and production, but it earns press and retailer attention that a promotion cannot.
A TikTok Live collab is a livestream co-hosted by two brands, usually a demo, Q&A, or shopping event. Each brand promotes the stream to its own followers, so both audiences arrive in the same room. Products can be shopped during the broadcast, which makes it one of the few collab formats that converts in real time.
An event collab means sharing a booth, pop-up, workshop, or activation with a partner brand. Both brands split the space, staffing, and build costs, and each brings its own audience to the same room. The result is a bigger presence than either brand could fund alone and a genuine reason for attendees to stop.
Sponsored packaging turns your outbound shipments into paid or traded media. A partner brand appears on or in your boxes, mailers, and tissue, reaching every customer you ship to. For the host brand it offsets packaging costs, and for the partner it buys attention at the one moment a customer is guaranteed to be looking.