Brand collaboration ideas
TikTok Live
TikTok Live co-promos drive real-time engagement. Partnered brands connect with shared audiences, spark authentic conversations, and convert viewers on the spot.
Join the Branduo network to collaborate with strategic brands and run co-marketing campaigns with brand partners.
Why Live is Where the Money Is
TikTok is all about authenticity and instant connection. And nothing delivers that faster than a live stream.
Teaming up with a partner on Branduo for a co-hosted TikTok Live is a massive shortcut to growth. You’re not just showing a product; you’re starting a real-time conversation. This format lets you:
- Convert in the Moment: Use the Live Shopping feature or drop exclusive codes to convert viewers instantly.
- Borrow an Audience: Your partner’s audience tunes in and gets a fun, low-pressure introduction to your brand.
- Spark Real Engagement: The comments and Q&A features create a sense of community and urgency that a regular video can’t touch.
Your Co-Live Playbook
The Shared Demo: A coffee machine brand and a coffee bean subscription service host a “Perfect Brew” Live. They demo the machine, use the beans, and talk about the morning routine. Result: Viewers see both products in action and are more likely to buy both.
The Dual Q&A: A skincare brand and a dermatologist (partnered with a wellness brand) host a “Winter Skin Myths” session. Result: Both brands are positioned as trusted experts while directly answering audience questions.
The Unboxing Party: Two complementary brands send each other a product bundle and host a live, unboxing-style show where they honestly review each other’s items. Result: Fun, genuine reactions that feel like a recommendation from a friend.
How to Go Live Together (The 4 Steps)
Prep the Tech & The Vibe: Decide on the format (a demo, a challenge, a chat). Crucially, decide whose TikTok account will host the Live. The host account will get the direct credit for the views and the followers.
Define the CTA: What’s the point? Is it a flash sale? A sign-up link? Have a clear, short, exclusive “Live-Only” offer ready to drop in the comments to drive instant sales.
Hype the Event: Promote the Live heavily on both brands’ channels (in-feed posts, Stories, and even email) in the days leading up to it. Be sure to tag the host account so users can set a reminder.
Engage & Convert: Go live! Keep the energy high, call out commenters by name, and frequently re-state the exclusive offer. After the Live, post a quick recap video on both accounts to capture any FOMO.
