Brand collaboration ideas
Post-purchase Promo
Post-purchase exposure turns every partner order into a new opportunity. Feature products on confirmation pages to drive discovery, trust, and repeat sales for both partners.
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The Best Real Estate in eCommerce
When does a customer feel the most positive emotion toward your brand? Right after they click ‘Submit Order.’
The order confirmation page (or the thank you email) is prime real estate—it gets 100% open rate and a captive audience that is already in a buying state of mind. Instead of letting this moment fade, a Post-purchase Promo leverages that trust to introduce a partner brand.
This isn’t just an ad swap. It’s a strategic endorsement that keeps your customers engaged while delivering high-intent traffic to your Branduo partner. It turns every single order into a new discovery opportunity and your partner will do the same for you in this highly effective brand-to-brand collaboration.
The Post-purchase Power Plays
- The Confirmation Page Feature: The simplest and most effective. Feature a highly relevant partner product right on your “Thank You” page. You can offer an exclusive discount to drive immediate click-throughs and sales and they do the same for you.
- The Follow-Up Email Slot: Use the automated Order Confirmation or Shipping Confirmation email template to place a branded image and link for your partner. This placement feels less intrusive and reaches the customer when they are still excited about their purchase.
- The Package Insert Swap: While not purely digital, this complements the digital promo perfectly. You include a small flyer or card for your partner in your outgoing packages, and they do the same. This reinforces the digital exposure with a tangible connection.
How to Convert After the Click (3 Steps)
- Find the Perfect Complement: The key to success here is relevance. If the customer just bought a dog bed, the featured partner product should be dog treats, high-end leashes, or grooming supplies. The fit must be logical and immediate.
- Lock Down the Placements: Coordinate with your partner on the technical side. Most e-commerce platforms (like Shopify or BigCommerce) allow you to easily customize the order confirmation page. Designate a clean, branded space for the partner’s banner and unique tracking link.
- Track the Results: Ensure the partner provides you with a unique UTM link or a specific discount code (e.g., YOURBRAND20). This is how you prove the value of your exposure and ensure the partnership is profitable for both sides.
