Brand collaboration ideas
Mailers & Packaging Inserts
Co-branded promotional mailers & packaging inserts are highly effective. Product samples or promo flyers surprise & delight customers, build trust, and drive new brand discovery.
Join the Branduo network to collaborate with strategic brands and run co-marketing campaigns with brand partners.
Why Physical Mailers Still Win
In a crowded digital world, a physical surprise arriving at the door is incredibly high-impact.
In a world saturated with digital ads, a physical mailer or a co-branded mini catalog cuts through the noise. Partnering with complementary brands allows you to share the cost of a premium printed piece that goes directly into the hands of a high-intent audience.
Packaging inserts turn every outbound order into an affordable, highly targeted marketing channel. They offer a tangible, memorable experience that a digital banner can’t match. When a customer opens their order, they are already feeling positive about your brand making it the perfect moment to introduce a trusted partner with a product sample or promo flyer.
Your Co-Branded Packaging Plays
The Product Sample Swap: The gold standard. An athletic apparel brand includes a free sample packet of energy chews in every box. Result: Customers try the product firsthand, and the partner gets their item into the hands of qualified buyers who already love a complementary product.
The Promo Flyer Swap: A simpler, lower-cost option. You include a well-designed postcard or flyer featuring an exclusive discount for your partner, and they do the same for you. Result: You both drive traffic to each other’s stores using only the cost of printing.
The Co-Branded Card: Create a single, small card that features a discount code for both brands. This reinforces the partnership and gives the customer two reasons to keep the card on hand.
Getting the Inserts Ready (3 Steps)
- Define the Volume & Logistics: How many units of the sample/mailer can each brand commit to? Agree on the size, weight, and delivery timeline for the inserts. If you are shipping samples, confirm who pays for the production/cost of goods.
- Design for Action: A physical insert needs a clear Call To Action (CTA). Use a scannable QR code that leads directly to the partner’s exclusive offer page, or feature a short, memorable discount code. The design should feel premium and match the aesthetic of both brands.
- Train Your Fulfillment Team: Ensure the team packing the orders knows exactly which inserts go into which packages and that the inserts don’t look like accidental packing material! Clear instructions are key to flawless execution.
