Brand collaboration ideas
Co-funding Influencers
Share marketing costs through co-funded influencer campaigns. Provide gifted products and a clear creative co-branded brief to generate authentic social content recommending both brands.
Join the Branduo network to collaborate with strategic brands and run co-marketing campaigns with brand partners.
The Triple-Threat Exposure
Influencer marketing is powerful, but paying for a high-tier creator can quickly drain one brand’s budget. The solution? Co-fund the cost.
By teaming up with a complementary partner on Branduo, you double your budget and gain exposure to three highly engaged audiences: the influencer’s, your brand’s, and your partner’s. It’s the ultimate triple-threat approach to scaling social reach.
The goal is to generate authentic, lifestyle content that naturally recommends both products, making the collaboration feel like a genuine, useful discovery for the audience.
The Influencer Co-Funding Plays
The Content Bundle: You and your partner provide a combined gift bundle to the influencer (e.g., a DTC athletic shoe brand and a performance shoe insoles brand). The brief asks the influencer to create a Reel or TikTok about their workout routine, featuring both products in an authentic setting.
The Paid Sponsorship Split: For high-tier influencers, you and your partner split the cash fee 50/50. The content brief is designed to tell a story where both products are essential to the final outcome (e.g., a premium spice brand and a kitchen gadget brand collaborating on a “Weeknight Meal Prep” video).
The Event/Trip Sponsorship: You and your partner fund a larger experience (like a wellness retreat or a weekend trip) and invite multiple influencers. The cost is spread, and you generate tons of high-quality content across several creators simultaneously.
Your 4-Step Action Plan
- Find the Perfect Fit: The influencer’s audience must be a strong match for both brands. Vet their past content to ensure they can seamlessly integrate two products into one story without making it feel cluttered or overly commercial.
- Create the Unified Brief: This is critical. Develop a single co-branded brief that clearly outlines the story, the required shots, the key messaging for both products, and all mandatory legal disclosures (like #ad or #sponsored).
- Define the Deliverables & Cost Split: Clearly agree on the cost structure (cash payment, product value, tracking links). Determine the minimum required deliverables (e.g., one permanent in-feed post, two Stories, and a 90-day usage license for both brands).
- Launch & Amplify: Once the influencer posts, both brands must share the content on their own Stories and feeds. This maximizes reach and validates the influencer’s content by showing your audience that you value the collaboration.
