Brand collaboration ideas
Events
Sponsor events together to amplify exposure and lower costs by sharing booths, co-presenting, and engaging shared audiences through meaningful, in-person experiences.
Join the Branduo network to collaborate with strategic brands and run co-marketing campaigns with brand partners.
The Power of In-Person Engagement
In a digital-first world, showing up in person is the ultimate way to build trust and lasting customer loyalty. Events—whether they are trade shows, pop-ups, festivals, or workshops—let customers actually touch, smell, and experience your product.
However, event sponsorships and physical presences are notoriously expensive. By co-sponsoring or co-exhibiting with a partner brand, you drastically lower the financial barrier while instantly doubling your visibility and engagement potential. You’re not just sharing a booth; you’re creating a bigger, more dynamic destination.
Your Co-Branded Event Plays
The Shared Trade Show Booth: Two complementary brands split the cost of a large booth at an industry trade show. Result: A more impressive physical space, shared staffing duties, and the ability to attract customers interested in two related product categories.
The Co-Hosted Workshop/Class: A skincare brand and a mindfulness app team up to host a “Desk Detox” class in a major city. Result: An exclusive, high-value experience that generates local buzz, collects email/SMS signups, and drives immediate sales for both brands.
The Festival Activation: A camping gear company and a gourmet trail mix brand co-sponsor a small stage at an outdoor festival. Result: They engage a massive, shared audience through fun activations (like product giveaways) and maximize brand exposure for half the cost.
Making Your Event a Success (3 Steps)
- Select the Right Event: Choose events where your audience overlap is near-perfect. A good fit means minimal wasted effort and maximum qualified leads for both brands.
- Define the Shared Experience: Don’t just place two tables next to each other. Create a unified, interactive experience. This could be a co-branded photo opportunity, a joint product sampling station, or a shared presentation slot that features both products seamlessly.
- Coordinate Staffing & Inventory: Agree on staffing coverage and how lead generation will be handled (e.g., a shared tablet for email signups). Clearly allocate inventory and marketing materials so you’re both prepared to handle the expected traffic without confusion.
