Brand collaboration ideas
Gift bundles
Gift bundles pair complementary products. Create irresistible offers during a holiday season or new product launch that delight customers, boost order value, and expand brand reach.
Join the Branduo network to collaborate with strategic brands and run co-marketing campaigns with brand partners.
Boost AOV
Co-branded Gift Bundles with partners are a high-margin strategy that instantly increases your Average Order Value (AOV) while providing superior value to the customer.
Instead of making customers guess what goes together, you and your Branduo partner create a curated kit that solves a complete problem or fulfills a complete desire. These bundles are perfect for driving additional revenue during holiday seasons (like Mother’s Day or Christmas) or creating buzz around a new product launch.
Your Irresistible Bundle Plays
The Seasonal Kit: A skincare brand and a luxury robe company create a limited-edition “Ultimate Cozy Night-In” bundle for the winter holidays. Result: Customers save money, get a complete experience, and both brands maximize their holiday sales efforts.
The Starter Pack: A DTC running shoe brand and a performance athletic sock company team up to create a “Ready-to-Run Bundle” for new customers. Result: Lowers the purchase barrier for new runners and guarantees they get the best, blister-free experience with both products right away.
The Experience Upgrade: A backpacking tent company and a dehydrated gourmet meal provider pair their products. Customers buy the tent and have the option to add the partner’s “Trail Mix Survival Kit” at a special, discounted price. Result: Both companies introduce their loyalty base to a high-quality, essential partner product, creating cross-brand stickiness and maximizing customer preparedness.
Bundling for Success (3 Steps)
- Find the Logical Pair: The bundled products must be highly complementary and should literally be used together. The more seamless the fit, the more valuable the perceived offer is to the customer.
- Define the Mechanics: Determine the product split and pricing. Will you offer a 10% discount on the total bundle? Who manages inventory and shipping logistics for the combined unit? Often, the bundle is housed on one brand’s website to simplify fulfillment and track conversions easily.
- Use High-Impact Imagery: Since the bundle is the hero, invest in high-quality co-branded lifestyle photography showing both products being used together. Use clear messaging to highlight the total value saved and the limited-time nature of the offer to drive urgency.
