Gift Bundles

Combine complementary products into one curated offer that raises order value and makes gifting easier.

What is a Gift Bundles collab?

A gift bundle collab combines products from two or more brands into one curated offer sold at a single price. It raises order value, makes gifting easier for the customer, and puts each brand's product into a purchase the other brand drove. Bundles work hardest in Q4 and around gifting occasions.

Co-branded gift bundle

Make the easiest choice the higher-value choice

Gift bundles reduce decision fatigue and help customers buy a complete experience. When partner products naturally belong together, the bundle can lift AOV while introducing both audiences to something new.
+55%
AOV increase
+86%
Higher revenue per bundle buyer
2.3x
Higher repeat purchase

What Makes a Bundle Work?

A good bundle is curated, not random.

Complete the occasion

Build around a clear customer job such as hosting, self-care, travel, gifting, new baby, or training.

Protect margin

Use perceived value, packaging, and curation instead of over-discounting the combined products.

Simplify fulfillment

Decide whether one brand sells and ships the bundle or both brands fulfill their portion separately.

Your 4-Step Bundle Plan

Use this structure to launch a bundle that is easy to buy and easy to fulfill.
1

Pick the bundle theme

Choose a seasonal, routine-based, starter-pack, or limited-edition concept customers instantly understand.
2

Set pricing and inventory

Agree on individual retail value, bundle price, discount, margin split, and unit commitments.
3

Create the bundle page

Show the total value, what's included, why the products belong together, and any limited-time urgency.
4

Promote through both brands

Launch across email, SMS, social, homepage placements, gift guides, and paid retargeting.

Bundle Plays to Try

Choose the bundle type based on the buying occasion.

Holiday Gift Set

Two brands package a seasonal gift that feels ready to give.

Best for peak gifting periods.

Starter Kit

A new customer gets the essential products from both brands in one simple entry offer.

Best for acquisition.

Routine Upgrade

Products combine into a better morning, workout, sleep, cooking, or travel routine.

Best for repeatable storytelling.

Launch Checklist

Bundles need the right balance of offer clarity, inventory control, and margin discipline.
Bundle theme
Included products
Retail value and price
Discount and margin split
Inventory commitments
Fulfillment owner
Bundle photography
Launch calendar

Bundle Page Builder

Use this to shape the offer before building the landing page.

Bundle promise

Everything customers need for [occasion/routine], featuring [Brand A] and [Brand B].

Value stack

List each item, individual retail price, total value, bundle price, and customer savings.

Urgency

Use limited units, seasonal timing, gift deadlines, or early access to encourage action.

Success metrics

Track bundle conversion, AOV lift, units sold, margin, new customers, and repeat purchase.

Gift Bundles collab questions

What is a Gift Bundles collab?

A gift bundle collab combines products from two or more brands into one curated offer sold at a single price. It raises order value, makes gifting easier for the customer, and puts each brand's product into a purchase the other brand drove. Bundles work hardest in Q4 and around gifting occasions.

How do you price a co-branded bundle?

Start from the combined retail price, then discount enough that the bundle is clearly better value than buying separately, commonly 10 to 20 percent. Check that both brands still clear margin after the discount, fulfillment, and any extra shipping weight. Decide who absorbs the discount before you publish the price.

Who fulfills a bundle from two brands?

Either one brand holds partner stock and ships the whole bundle, or each brand ships its own item and the customer receives two parcels. Single shipment is a better experience and needs a stock transfer and a consignment agreement. Split shipment is simpler to start and needs clear delivery expectations at checkout.

How is bundle revenue split between brands?

Most pairs settle at cost recovery plus a share of the margin, so the brand that sells and ships recovers its costs and the supplying brand is paid at wholesale. Whichever model you choose, write down the price, the split, the returns policy, and who owns the customer record before launch.

View more collab ideas or read the brand partnership FAQ.