Brand collaboration ideas
Email & SMS Promos
Co-promotions in email and SMS drives results through reaching engaged audiences with trusted brand partnerships that boost sales and strengthen customer loyalty.
Join the Branduo network to collaborate with strategic brands and run co-marketing campaigns with brand partners.
The Ultimate Sales Driver: The Email & SMS Swap
Your email and SMS lists are your most valuable, high-intent assets. They’re packed with customers and fans who already trust you.
A promotional swap is the fastest way to leverage that trust. It’s a direct, authentic endorsement sent from one Branduo partner to another, driving immediate, qualified traffic and sales. Think of it as bringing your best friend (your brand) to a party and personally introducing them to your other best friend (your partner’s audience).
Your Co-Marketing Plays for the Inbox
This is all about driving sales and building social proof.
- The “Brand We Love” Swap: This is the classic. You send a dedicated email or SMS blast featuring your partner brand, and they do the same for you. It’s a warm, personal recommendation.
- The Exclusive Offer Swap: You give your partner’s audience an exclusive discount code (e.g., “BRANDNAME30”). They give your audience one for their store. Both brands promote the other’s offer to their own list.
- The “Gift With Purchase” (GWP) Feature: A more creative play. You offer your partner’s product as a free GWP on your site for a limited time (e.g., “Buy any of our moisturizers, get a free [Partner Brand] kit!”). Your partner then emails their list, driving traffic to your site for the exclusive offer.
The 3-Step Action Plan
This is a fast and simple collab to execute.
Create a collab with your partner in the Branduo app & pick your play: Decide on the offer: Is it a 25% off swap? A GWP? Or a simple “check out this brand we love” feature?
Trade your assets in the Branduo app: Swap your best creative. This includes:
High-res lifestyle & product photos.
A short, punchy blurb about your brand.
The exclusive discount code or UTM link to track everything.
Sync your send: Agree on the exact date and time for the email/SMS blasts. Sending simultaneously creates a unified “event” feel, but you can also stagger sends. Just make sure the plan is clear so you’re both ready to handle the new traffic.
