Brand collaboration ideas
Gift with Purchase
Gift-with-purchase collabs boost sales and discovery by rewarding customers with a partner’s product. Creates added value, excitement, and cross-brand exposure.
Join the Branduo network to collaborate with strategic brands and run co-marketing campaigns with brand partners.
The Easiest “Yes” in eCommerce
Let’s be honest: everyone loves free stuff. A Gift With Purchase (GWP) is one of the most powerful and effective levers you can pull to drive immediate sales.
Why? It’s a simple, irresistible value-add. You’re not just discounting your product; you’re increasing the value of the cart. It’s the perfect nudge to turn a hesitant browser into a buyer and a fantastic way to boost your Average Order Value (AOV).
Partnering on a GWP is a win-win-win:
Your Customer Wins: They get an amazing free gift.
You Win: You drive sales and increase AOV.
Your Partner Wins: They get their product into the hands of a new, perfectly-matched audience.
The GWP Playbook
The One-Way Deal (You Host): You offer your partner’s product as a GWP on your site (e.g., “Buy our moisturizer, get a free silk pillowcase from @[Partner Brand]!”). Your partner provides the GWP (often for free or at-cost) in exchange for the massive, qualified exposure.
The Reciprocal Swap (Both Host): You host your partner’s GWP, and they host yours. It’s a true co-branded event.
The “Spend More” Lever: Tie the GWP to a minimum spend (e.g., “Spend $100 and get this free gift!”). This is the most direct way to boost your AOV.
How to Run It (It’s Easy)
- Find the Perfect Complement: This is key. Your partner’s product must make sense with yours. Think fitness apparel + smart water bottles, hiking boots + merino wool socks, or baby clothes + organic laundry detergent. The closer the products align with a customer’s routine, the more compelling the offer becomes. Leverage the Branduo app to find the right partners for a successful GWP campaign.
- Define the Deal: Hammer out the logistics. Who provides the GWP product? How many units? What’s the promo duration? Is it for the “first 100 customers” to create urgency? Get it all in writing.
- Promote it. Everywhere. This is a team sport. Both brands must promote the offer to their email lists and social channels. The “Host” brand’s goal is sales; the “GWP” brand’s goal is discovery. Both of you should be shouting about it.
