Brand collaboration ideas
Social Giveaways
Social giveaways tap into shared audiences, rapidly expand reach and build trust turning new followers into customers through excitement and social proof.
Join the Branduo network to collaborate with strategic brands and run co-marketing campaigns with brand partners.
The Collab Giveaway Playbook
Ready to grow your audience? A collab giveaway with a Branduo partner is one of the fastest ways to build real buzz. But a great prize alone won’t cut it.
Success is all in the plan. Here’s your no-fluff guide.
1. Before You Launch: The Game Plan
Get 100% aligned with your partner brand before you post. Lock in the essentials:
What’s the prize bundle? Make sure it features products from both brands to cross-pollinate audiences.
When does it run? 4-7 days is the sweet spot to build urgency.
Who is making the creative? Assign one brand to design the post/stories and share all assets in advance using the collab tools with the Branduo app. Login here.
2. Go-Time: Launch & Amplify
This is where you bring the hype. A coordinated launch is key.
Post at the same time to create a single, high-impact event.
Pin the post to your profile so it’s the first thing new visitors see.
Promote it everywhere. Don’t just post and forget. Hit your Instagram Stories daily and blast it to your email list for maximum entries.
3. Stick the Landing: The Wrap-Up
A clean ending builds trust and makes fans for life.
Pick a winner using a free random picker tool like one of these: wask.co for Instagram or app-sorteos.com for Tiktok.
Announce the winner on your Stories (after you DM them!) and update the original post caption to show the giveaway is closed.
Ship the prizes ASAP. Work with your partner to get the goods out the door.
Pro Tips for Max Results
Add a Little Boost: Even a small paid ad budget on the giveaway post can massively increase your reach to new, relevant audiences. Or go bigger on the budget and split the ad cost with your partner.
Keep it Legal: Always include a quick disclaimer that your giveaway isn’t sponsored or endorsed by the social network you’re posting on. (See our template below!)
Your Ready-to-Use Giveaway Template
Use this as your starting point. Customize the details to align with your brand voice and your partner’s.
Caption:
GIVEAWAY!
This [Season/Holiday, e.g., Valentine’s Day], we’ve partnered with our friends at @[Partner Brand Name] to give one lucky winner the ultimate [Prize Theme, e.g., romantic night-in / self-care bundle], worth over $XXX!
You’ll win:
[Details about your brand, product, and RRP] from @[Your Brand Name]
[Details about their brand, product, and RRP] from @[Partner Brand Name]
How to Enter:
LIKE this post
FOLLOW both @[Your Brand Name] & @[Partner Brand Name]
TAG who you’d love to share this with (each tag in a separate comment is a new entry!)
BONUS: Share this post to your Story & tag us for a bonus entry!
Competition closes at midnight on [Date].
Open to [Location, e.g., US] residents aged 18+ only. The winner will be selected at random on [Date] and messaged by @[Your Brand Name] from this account only. This giveaway is in no way sponsored, endorsed, or administered by, or associated with, [network].
[#giveaway #[yourbrand] #[partnerbrand] #[relevanthashtag]]
