Social media giveaways have become a cornerstone of brand growth strategies, especially when paired with powerful collaborations. Done right, a co-branded giveaway can rapidly expand reach, increase engagement, and generate real conversions.

In this article, we’ll break down what makes a high-performing giveaway collaboration, provide you with a proven strategy, and share a ready-to-use social post template to launch your own campaign.

Why Brand Collabs Win on Social

When two (or more) brands join forces on a giveaway, they each bring their own audience to the table. That means:

• Increased exposure – Reach a broader, relevant audience fast.
• Enhanced credibility – Brands elevate each other through mutual association.
• Better engagement – Contests boost likes, follows, and shares organically.
• List building – Collect user info through entry forms for email marketing and ambassador recruitment.

But not all collabs are created equal. The best ones follow a simple, repeatable strategy.

The Winning Giveaway Formula

Here’s a breakdown of a top-performing giveaway structure that your brand can replicate:

1. Pick the right partner.

Partner with a brand that:

• Aligns with your values and audience.
• Has a similar or complementary product.
• Is open to promoting the giveaway with equal energy.

2. Create an irresistible prize package.

Include prizes from both brands. Make it aspirational, seasonal, or themed—like a “Summer Kickoff Pack.”

Bonus tip: Offer a discount or gift to all participants, not just the winners, to boost goodwill and conversions.

3. Use clear and actionable entry steps.

The simpler the better. For example:

• Follow both accounts.
• Like the post.
• Tag 3 friends.
• Fill out a short form.

Make the final step lead to a form so you can collect email addresses and other valuable intel. In the form, make it known that winners will be announced via email along with a special promotion for all participants. This way people will provide an email they monitor. It’s also good to indicate somewhere on the form that their email will not be shared outside of the participating brands in the collaboration.

4. Post like a Pro.

Use eye-catching visuals and social copy that:

• Builds hype
• Uses emojis and bold formatting
• Has a clear CTA
• Communicates urgency (end date)

5. Promote through all channels

Don’t just rely on one Instagram post. Cross-post to TikTok, email, Stories, your website, and your partners’ audiences too.

Social Media Giveaway Post Template

View our collaboration ideas to get a plug-and-play social caption for your next giveaway.

Launch Smarter with Branduo

Use Branduo to find and collaborate with great partners, share assets, run campaigns and track results. Ready to launch your next giveaway? Use the template above, pair up with the right brand, and watch your reach explode.